Amy and Chelsea were both born and raised in Salt Lake City, Utah, in communities that value families and children. The parents they know are active, fashion-forward, and always looking for well made products. However, so many of their friends could not find a diaper bag that worked well for their needs and options for diaper bags being awkward, outdated and extremely colorful. The two women set out to develop a bag that looked incredible, could handle the stress and spills of parenthood, and had space for every item necessary to tackle the day as a mom or dad.
Amy lives in Sugarhouse with her husband, her 12 month old son, their dog, cat, and 12 chickens. She is passionate about the outdoors, and loves skiing, hiking, camping, and fishing. Amy has seen her fair share of outdoor gear and appreciates a functional, well-crafted bag.
Chelsea lives in Bountiful, Utah, is a graduate of the University of Utah, and has two young boys and a new baby girl. Being a mother, Chelsea has used many different products and researched even more. She’s been through the experience of an over-prepared first-time mom and is now a pro at just carrying the necessities.
Amy and Chelsea, having been friends for over a decade, have watched each other’s lives grow and progress. During Chelsea's second pregnancy, the two women decided they could create a diaper bag that was both stylish but most importantly functional. The bag took over two years to develop, with many different iterations. The research and time in producing this meticulously-crafted bag is the product we have today.